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Master Data Strategy: How to achieve greater operational efficiency and improve the customer experience?

Master Data Strategy How to achieve a greater operational efficiency and improve the customer experience

Without a doubt, the corona pandemic has led to a holistic rethinking in many areas of the company. Companies have implemented solutions that make their employees work easier, help them to reduce overall costs, and improve existing business processes and their customer’s experience in parallel. All this can’t be done without good master data. Master data is at the heart of all operational processes. Sourcing, product development, manufacturing, shipping, marketing, and sales all depend on the ability to efficiently collect, manage, and share trusted data on time.

 

Master data management also helps to automate and control error-prone manual processes, enable transparency and insights to make better operational decisions and so organizations can improve the quality of products and services, and accelerate time-to-market.

In order to achieve increased productivity, profitability, and business performance while reducing costs, one must not ignore the quality of the master data, regardless of whether it is customer master data, supplier master data, or article master data. Only superior quality data has a decisive influence on the efficiency of business processes and the quality of corporate decisions. Outdated, incorrect, or missing master data can lead to a loss of sales or weaken the reputation of the customer or supplier.

 

What mistakes can one make in master data management?

 

Management is not involved

Without the support and coordination with the management, the master data management project is doomed to failure. The support of the management right from the start is the only way to dissolve cross-departmental thinking. The senior management officer must ensure that the project team can not only streamline the management of data across departments but also that business processes and procedures can be adjusted across departments if necessary. Such huge changes are rarely received positively, so effective communication in change management is necessary.

 

Master data management is not an IT issue

Master data management is not a technical challenge or problem that only the IT department can solve. This topic must be addressed by the specialist departments. Only the various specialist departments know the content-related requirements for correct and up-to-date data. And they know their own business processes in which the various data are generated or changed. IT can help with the selection and the implementation of MDM solutions, but the specialist departments must take on the technical part here.

 

The long-term vision of the MDM project

As with any project, the MDM project also needs good management within the organization based on a correct goal matrix and a long-term vision for data management. However, this must not tempt you to create the scope of the project in such a way that it is no longer possible to carry it out quickly and efficiently. Agile project management makes it possible for achieving the goals step by step. With an unrealistic project scope, the entire project can quickly fail, and you end up with no result. Most of the time an experienced project manager, possibly external, can help get the project off the ground.

 

Organizational and cultural changes are ignored

No matter how good the project, the goals, and the vision, it will fail if all the different parties in the organization are not brought on board. Those affected and opinion leaders play a key role in the success of the project. The project team often gambles away its own success by doing everything in a quiet little room and in the end, everyone is surprised by the new solution, the result = is rejection. Good change management communication to the affected groups is an essential component of building awareness and support for organizational change and achieving long-term success.

 

The goal of mastering data management is the optimization, improvement, and long-term protection of data quality and data consistency. The main problem is when the master data is stored redundantly in different databases. This leads to time-consuming and costly data comparisons or the introduction of a central MDM system that, as a central data hub, provides the data for all other systems.

The Data Modelling Techniques for BI

The Data Modelling Techniques for BI

Business applications, data integration, data management, data warehousing and machine learning – they all have one common and essential component: a data model. Almost every critical business solution is based on a data model. May it be in the areas of online trading and point-of-sale, finance, product and customer management, business intelligence or IoT, without a suitable data model, business data simply has ZERO value!

 

Data models and methods for data modelling have been around since the beginning of the computer age. A data model will remain the basis for business applications for the foreseeable future. In the area of ​​data modelling, the basics of mapping complex business models are developed. In order to model data successfully, it is particularly important to understand the fundamentals and relationships between the individual topics and to reproduce them using examples. Data needs a structure, without it, it makes no sense and computers cannot process it as bits and bytes.

 

What is the business intelligence and why is it important?

 

The concept of business intelligence first appeared in the 1960s. Business intelligence, also known as BI, is a collective or generic term for the various sub-areas of business analytics, data mining, data infrastructure, data visualization and also data tools. In summary, BI analyses all the data generated by a business and makes reports, performance measures, and trends that helps management in decision making.

 

BI is essential when it comes to optimizing business processes and positioning yourself successfully for the future. As the goal of BI is to provide you with company data from all of your company areas, so can use it for the company’s efficiency & increase productivity and react to changes in the market. With business intelligence, you are able to identify and evaluate data and ultimately react to achieve goals.

 

Data modelling techniques – an overview

 

The following is an overview of the various data modelling techniques:

    • Flat data model: in this very simplest database model, all data is in a single two-dimensional table, consisting of columns and rows. Columns are assumed to have a similar types of values and in the row, elements are supposed to have relational value to one another.

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    • Hierarchical model: data is stored in a tree-like structure. Data is store in a root or top-level, directory that contains various other directories and files.

 

    • Network model: This model is very similar to the hierarchical model but the hierarchical tree is replaced by a graph. In this model, the records are connected to each other and their allocation takes place via a link table. In this manner, the hierarchy is maintained among the records.

 

    • Relational model: This model represents the database as a collection of relations. A relation is nothing but a table of values. A predicate collection over a fixed set of predicate variables, the possible values ​​or combinations of which are subject to restrictions.

 

    • Star schema model: A star schema is a database architecture model where one fact table references multiple dimension tables, optimized for use in a data warehouse or business intelligence.

 

    • Data Vault Model: Entries with long-term stored historical data from various data sources, which are arranged in and are related to the hub, satellite and link tables. At the core, it is a modern, agile way of designing and building efficient, effective Data Warehouses.

 

The role of Data Modelling & Prediction for Business Transformation

The role of Data Modelling & Prediction for Business Transformation

IT teams in small and medium-sized companies struggle with budget constraints and a shortage of skilled workers. When the demand for IT services increases, they are heavily overloaded and look for ways to increase efficiency. Additionally, organizations are reaching a point where their data storage and computing are unable to keep up with the growth of data and technological advancements.

 

As data, a critical asset for organizations continues to rise exponentially, business executives around the world are heavily investing in IT automation. Also, the digital transformation is pushing the boundaries, enticing businesses entities to invest in technologies that can predict possible outcomes, and to gain a competitive advantage. One of the emerging and appealing technology that businesses can benefit from in many ways is Predictive analytics. By definition, predictive analytics is a mathematical principle that uses algorithms and artificial intelligence (AI) to derive probabilities from historical and current data. It is currently one of the most important big data trends. The predictive analysis leverages statistical techniques such as predictive data modeling, machine learning, and even artificial intelligence to uncover patterns in big data.  It helps organizations to make data-driven decisions and get useful, business insights that can help them increase company profit.

 

It is a process that uses data mining and probability calculations to predict results. It includes the collection, analysis, and interpretation of data from various operational sources. The method uses structured and unstructured data, for example from internal and external IT systems (big data/data mining). Predictive Analytics collects this information using text mining, among other things, and combines it with elements of simulation processes. Thanks to machine learning, the algorithms automatically draw findings from their own data processing and use this as a basis to automatically develop predictions. The aim is to predict complex economic relationships and future developments based on the analysis of the existing data in order to make better decisions and gain a competitive advantage. Each model consists of a number of predictors, which are variables that can influence future results.

 
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The underlying software has become more accessible and user-friendly over time thanks to user interfaces that are suitable for specific departments. The goal is to identify trends, announce disruptive industry changes, and enable more data-driven decision-making. Such predictions serve to optimize the use of resources, save time and reduce costs. Optimized timelines for the introduction of new products or services can also be created. The models developed in the process are intended to help achieve or support the goals set.

 

Any area in which data is being collected is suitable for predictive analysis as there are many uses for it. These include detecting data misuse, improving cybersecurity, optimizing marketing programs, and improving business processes. Predictive analysis can use adaptive algorithms to examine systems, applications, and network performance by allowing companies to take a more proactive approach to IT operations management. With this technology, IT security experts can identify potential vulnerabilities, determine the likelihood of cyber-attacks and work on improving the company’s security structure.

 

Adapting to advanced analytics will allow your organization to stay on top. Just as technology is constantly innovating, so should companies adapt. Predictive analytics focuses on improving profitability, productivity and reducing costs through process optimization.

Do you have areas of the company in which you want to improve prediction/reporting?  If you answered yes, please contact us directly, our experts will gladly support you.

Smart companies: Tips for a smooth integration of AI

AI (Artificial Intelligence) has a long history of being considered science fiction but opens up enormous potential for companies in terms of productivity, the efficiency of business processes, gain sustainable competitive advantage and customer relationships. Covid-19 pandemic is the proof of accelerated use of AI across multiple industries around the globe.

Smart companies Tips for a smooth integration of AI

According to the latest title “Global Artificial Intelligence Market” published by Facts & Factors, the global Artificial Intelligence market size is expected to reach USD 299.64 Billion by 2026 from USD 29.86 Billion in 2020, at a compound annual growth rate (CAGR) of 35.6% during the forecast period 2021 to 2026.

Most companies believe that AI is certainly one of the foremost technologies of the future even though they still aren’t making the most out of their relationship with AI. Here below are few obstacles to AI adoption and how they can be avoided.

 

The Preparation Phase

For many people, there is still something mystical or threatening about AI. Although intelligent technologies act invisibly in our everyday life, the image of AI often emerges as futuristic, emotionless robots that look amazingly like Arnold Schwarzenegger are going to hunt us down and kill us. But AI is only aimed to develop machines/computers that are capable of doing things normally done by people. The lack of knowledge is one of the main obstacles to AI adoption. The implementation of new technologies should always be seen as a long-term project. As there really isn’t a textbook on how to adopt AI at the enterprise level, people with the right mindset need to be brought into an organization to help facilitate changes and capitalize on opportunities.

In many cases, high costs and a lack of resources are also decisive obstacles. But not every company directly needs its own computing resources or expensive, in-house developed platforms. In many cases, it’s worth taking a look at third-party AI platforms or in the public cloud. They enable the use of powerful and scalable AI solutions without the need for extensive investments of your own. The experience of the major platform providers also helps to implement projects as quickly as possible.

 

Communication is the key

The challenge of scaling AI and automation often does not lie in the technology itself. Rather, the corporate culture is often important in order to implement changes in the work environment. Thus, before the introduction of the AI, timely communication with employees is essential. The benefits of AI must be well elaborated and appropriate training must be planned for all employees. Artificial intelligence requires specialists who are well educated and have to be trained. This is the only way to develop, operate and maintain intelligent systems and to handle advanced troubleshooting and continuous improvement of these solutions. Tasks and responsibilities transformation must also be openly discussed to deal with the fear of losing jobs among employees, as, AI will complement rather than replace employees.

 

Introduction of a clear AI strategy

Small and medium-sized companies, in particular, are often reluctant to implement AI because they lack a clear strategy. In the first step, however, a fully developed strategy is not absolutely necessary: ​​rather it is more important for companies to understand the technology and recognize the possibilities it offers. At this point, experts should be consulted to elaborate on the benefits of AI and how can this actually benefit the company? What are the installation process and its duration? What type of data or tools are needed to work successfully?  What can be done to achieve results? Once all questions are clarified, and a strategy has been worked out the introduction can be prepared.

 

AI technical requirements

Like a human, an AI system also needs time to learn. That is why it takes time for the first successes to be measurable. In order to have a decisive influence on the development of companies, good implementation is requisite. The AI requires various available data that it can analyze. This is the only way to generate data models that can be used as a basis for future predictions or decisions. The implementation effort depends, among other things, on the flexibility of the software that a company uses. Another factor is the specific use cases that should be automated with the help of AI and that must be taken into account as early as the implementation phase. It is possible to start individually with each communication channel, regardless of whether it is email, chat or telephone. Preferably, however, the channels are placed one after the other. As a result, a company does not lose any time, because the advantages of an omnichannel system are that the training results of one channel flow into the learning process of the other channels. Depending on the use case, the AI ​​applies different algorithms and develops certain models. The learning is based on the trial-and-error method until it has developed the right model.

 

The AI ​​promises long-term optimization in terms of profitability and efficiency of in-house processes. With the ability of self-learning, algorithms can be used to improve existing processes and products as well as develop new business models. This means that AI has the potential to change entire industries and value chains over the long term. Artificial intelligence also opens up cross-sector value creation opportunities and growth potential for small and medium-sized companies. To gain all benefits related to AI, the first step is the will to deal with the topic of AI and ultimately its implementation. Therefore a well-developed strategy is required.

 

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2021: Ensure Your Business Growth by Becoming Data-Driven Company

ensure Your Business Growth by Becoming Data-Driven Company

 

In 2021, government agencies and businesses will need to be able to make decisions based on current/real-time data faster and more accurately than before. Because: due to COVID-19, markets, supply chains and customer behavior have changed in recent months, only data-driven businesses are able to respond quickly and effectively in a rapidly changing world. In order to transform into a data-driven business, it’s not only important to understand the importance of data quality and governance. But it’s also key to drive a data strategy that is aligned with your business strategy. By integrating analytics into business strategies, businesses can transform data into decisions that improve lives and results.

 

A study of more than 3,500 business executives and senior IT decision-makers across the UK, France, Germany, and the Netherlands found a gap between companies using data to inform decisions during the pandemic and those who are not. The YouGov survey, commissioned by Tableau, asked executives of small, medium, and large businesses about their use of data during the pandemic, lessons learned, and confidence in implementing long-term business change. For executives in data-driven companies, a majority (80%) believe they had a key advantage during the pandemic.

 

These leaders are also deeply committed to the important role data plays in the future of their business. A large majority of 76% plan to increase investments in data literacy; especially after the long bumpy ride we have all been on since the start of 2020. Additionally, 79% are confident that they will ensure business decisions are supported by data. The results show that non-data-driven companies are slower to grasp the meaning of data in these uncertain times. Only 29% see this as a key benefit and 56% say they will reduce or stop investing in data skills. Additionally, only 36% are confident that the data will support business decisions.

 

“This year has accelerated change for businesses and ushered in a fully digital world faster than anyone could ever have imagined. Data is at the heart of this digital world,” said Tony Hammond, Vice President Strategy and Growth EMEA. at Tableau. “In this age of data, our research shows that data-driven companies see clear benefits and are more confident about the future of their business. As a result, they really rely on the power of their data. Companies that haven’t woken up to it run the risk of falling behind. But businesses big and small can rest assured that it’s not too late to harness the power of data – the time is now.”

 

When asked how it helps to be data-driven during the pandemic, company leaders recognized several benefits. At the top of the list are: more effective communication with employees and customers (42%), the ability to make strategic business decisions faster (40%) and improved collaboration between teams for decision making and problem-solving (36%).

 
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“We started building data skills in our company in 2013, and due to the pandemic, we have definitely benefited from these functions,” explains Dr. Dirk Holbach, Senior Vice President and CSCO Laundry & Home Care at Henkel, one of the world’s leading consumer goods and industrial companies. “For example, within a few days, we were able to record all of our personal protective equipment controls so that each facility can see how we are equipped in this regard so that our business can continue to operate. I am confident that we will take some good lessons with us in the future, especially when it comes to working together. “

 

For all respondents, the key takeaways from the pandemic are: the need to be more agile (30%), prioritize and implement projects faster (26%), and access to more accurate, up-to-date, and cleaner data (25%). Jay Kotecha, the data scientist at full grocery brand Huel, said of his data strategy: “Our data-driven strategy helps the company respond to consumer behavior and enables us to pivot and react faster and more clearly. It’s about empowering the entire organization through data. Employees examine data from across the company and turn it into insights we can act on, whether it’s sales projections, sales effectiveness, or marketing spend. “

 

Across Europe, the results show that just over half (56%) of business leaders consider their companies to be data-driven, while one in three (38%) think they do not. These results indicate a clear way for organizations to leverage data to support business resilience and decision making during this time. German companies are taking the lead with 62% as their business is data-driven, while the UK lags behind with just 46%.

 

The promise of digital change is based on the ability to harness the power of technology to grow your business, open up new markets, and acquire new customers. It also means that you need to understand all of the data (the digital exhaust – the trail of data left behind by browsing the Internet) that new customer experiences create. A data governance strategy as well as information and data quality management as an integral component of management systems significantly supports the achievement of the organization’s goals, ensures compliance conformity, increases throughput, and supports organizations in the transformation to a data-oriented culture. Organizations thus secure their competitiveness and can expand this further through increased data intelligence.

 

Sources:

Data-driven companies are more resilient and confident.

Data-driven businesses vastly more optimistic – research

Artificial Intelligence – Existing Educational Systems and Next Generation Jobs

Artificial Intelligence in education

 

Artificial intelligence has existed as a field for more than 50 years, but in pace with technological developments in recent years, the area has found increasing numbers of applications and has been the subject of increasing attention. New methods and technologies mean that the mobile phone not only understands what we say, but also translates between languages ​​as quickly as we speak, recognizes faces. There are methods and technologies of artificial intelligence that lie at the core of self-driving cars and robots that perform precise surgical procedures. Facial recognition in stores, robotic sellers who submit offers based on past behaviors, facial recognition in stores, language assistants (like Alexa or Google Home) who are always listening and making recommendations based on recorded conversations. Al is a subject area that is changing how we live and work and how the future will be.

 

With all these AI advances, the demand for expertise in artificial intelligence has exploded. Graduates are employed before they finish their education and receive millions of salaries. Analysts believe that 2020 will be an important year in terms of AI in the workplace and claim that artificial intelligence will create 2.3 million jobs worldwide that year.

 

The most important thing to remind here is that software and tools based on artificial intelligence reflect the culture, preferences and background of developers. Therefore, it is crucial for each country to build its own strong expertise in the field, both in research and education. An investment in artificial intelligence can only succeed if it is based on a general strengthening of the ICT subject. Here it is necessary to strengthen the competence and education at all levels, as well as to promote the interaction between theory and technology, and between research and application.

 

To be on the top of AI game, governments should aim to develop internationally strong research environments in the field. This must be done by building on and strengthening the existing research networks and the environments within artificial intelligence in their own country and helping to position these in European and international networks. It is important to link up with the strategies for artificial intelligence in Europe, and adapt to the EU’s strategies, compliances and framework conditions for research and development.

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In order for a strategy for artificial intelligence to succeed, it should put man in the center. It should aim for the entire population to be able to exploit the new tools the field brings in a reflective way where they are able to judge the weaknesses and strengths.

 

Artificial intelligence is not only important for innovation, growth and competitiveness, but for how we want to work and live in the future. Increasing the overall digital competence is also necessary in view of the ethical challenges associated with this development.

 

Education systems needs to be brought up to date to reflect that we now live in a world where problem-solving and creativity are becoming more important assets. Regurgitating knowledge is something that you can automate very easily, but with actual education system, isn’t preparing children for the modern workforce.

 

No need to repeat that for students, AI will inevitably impact their careers. The AI era is inevitably creating new job types, ranging from machine regulators to emotion engineers. McKinsey predicts that AI will replace up to 800 million jobs by 2030. That’s a drastic reshaping of the workforce — and one that universities should help students prepare for. Students interested in careers in AI can pursue a wide range of exciting new career possibilities focused on data science, machine learning or advanced statistics.

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