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Your #WebProject, Last Step: A successful #WebDesign
During the previous steps, you were able to frame your project, design it and begin to work on different scenarios. Reading this article will allow you to understand the design of your application by avoiding the traditional traps.
For many persons the web design comes down to the graphic side and they directly think of ergonomics aspects in spite of common sense. It is sometimes difficult to explain that a successful web design is not primarily and only aspect to flatter the end (internet) user. Here is why.
What is web design?
Web design is a process of planning, creation and updating the content on web pages, which the end-users can access easily. It encompasses several different aspects, including architecture, website structure, webpage layout, user interface, navigation ergonomics and graphic design. – Techterms
All websites are built in response to many needs so the aim therefore must not be exclusively oriented towards aesthetics but must include all comfort of the end user as well.
Web design: The Graphics
A website / web application is a communication medium just like a flyer or a catalog, the graphic must be an extension of a brand’s visual identity. It’s unacceptable to break graphic charter codes in any circumstances.
The brand image is thus directly transmitted via the web design and a special attention must be paid to this component, especially for the websites called “pure players” = so well known on web but not having a well-known “physical” brand image.
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Thus in the case of an e-commerce site it is the web design that will determine the targeted public and brand position, for example a Footlocker does not have the same target as a Xorlogics.com and beyond ‘Product offer, it’s in the look & feel of the site. This point is important especially in terms of e-commerce because visitor transformation in clients depends directly on it, a site with low prices but with a luxurious site graphics will deceive many visitor and will make them run from your website without any purchase.
Web design: Ergonomics
Ergonomics is based on the layout of information, ease of navigation and usability of the site in general. Some brands can overcome these constraints and offer sites / mini-sites, specialized landing pages just to promote a single product or service by offering different user experience; however these are really well known brands.
In the majority of cases, the web design must be thought for the end user and its comfort. It’s even true in the case of an e-commerce site, where the layout of each element of a page must be studied carefully, for ex if a basket validation button not apparent enough and you risk to lose huge sales.
These two components are inseparable, and certain aspects of the graphic design also relate to ergonomics, such as the color of a button, for example, which can be thought to be aesthetic but also to have an ergonomic role by guiding the user with different colors, etc.
The emphasis on graphics or ergonomics depends mainly on the nature of the site (e-commerce oriented or showcase) but it must be remembered that while graphics and the notion of beauty remain subjective values, ergonomics is based on more concrete basis. The design of a web application must meet strict requirements. Clarity of information, ease of navigation, arrangement of the CTA: nothing must be left obsolete.
I really hope you were able to have a complete view of a web application creation process via this series of articles. If you have a project you want to discuss, don’t hesitate to write us and we will contact you ASAP!