#Healthcare Sector – Center of #Cyberattack

HEALTHCARE CYBERATTACK

Nearly 90% of healthcare organizations have been hacked in the last two years. In addition, almost half of them have been exposed to cybercrime more than five times. In 2016, there was not a single week without data piracy or a cyber-attack targeting a health organization somewhere in the world. To be more precious, only during the first three months of 2016, several hospitals were attacked by ransomwares, mostly via blocked access to essential systems for weeks damaging more than 50000 patients records. In 2017, 150 countries were affected by ransom attacks. These number shows that healthcare sector is technically unprepared to combat cybercriminals’ tactics techniques and intrusion procedures.

 

Multiple Vulnerabilities:

Indeed, healthcare organizations are very attractive targets for cybercriminals because they collect, share and store large amounts of highly sensitive personal data, such as medical or banking information, data on insurance and many other details. They also use many connected devices, including highly specialized medical equipment, as well as computers for staff and a growing number of mobile devices. And that’s not to mention the vulnerabilities of medical devices, such as pacemakers or insulin pumps.

 

Intelligent reflections on high technology are currently under way. The problem lies in the fact that most people working in the health field focus primarily on the patient, which is totally normal as far they aren’t cybersecurity specialists. Moreover, like most end users, they are vulnerable to the same types of attacks by cybercriminals to steal information and cause operational damage in other sectors of the industry. However, it would seem, that the main difference is weakness of each sector. According to the findings of the Healthcare Information and Management Systems Society (HIMSS), too many organizations specialized in the field of health do not deploy even the most basic security solutions, such as malware protection tools, firewalls or very simple cryptographic solutions, which is the main cause of this problem.

 

In the other hand, many health organizations do not have to worry about the gaps, concerning cybersecurity, in their systems:

 

  • 86% installed tools against malware
  • 81% use firewalls
  • 64% encrypt the data being transferred and 59% encrypt the stored data
  • 57% deal with patch and vulnerability management
  • 52% installed a mobile device management tool
  • 41% use a Web security gateway and 37% use a security gateway for their email

 

Everyone is suffering, and you?

 

No one is better informed about vulnerabilities in the IT systems of the Healthcare sector than cyber criminals themselves. In a black market filled with credit card information and stolen login credentials, medical records, which usually offer the almost complete profile of the individual to whom they belong, are a highly coveted source of enrichment. Even if the data were to lose market value, cybercriminals will continue to design ransomwares and malicious programs to encrypt important data and “hold them hostage” until the organization pays a ransom; no buyer is more willing to pay than the organization that owns this data and absolutely needs it.

 

Cybercriminals are not the only ones to be on the lookout; Wherever they are, health organizations are subject to data protection regulations. The objectives of the European Union’s General Data Protection Regulation (RGPD) to the Health Insurance Portability and Accountability Act (HIPAA) are virtually identical: to ensure the protection of sensitive credentials of all individuals.

 

Medical records are lucrative for a good reason: they usually contain data that remains valid for many years. Whether it is the date of birth, social security number, insurance information or banking data, medical records include all the elements criminals need to launch personalized phishing attacks, commit fraud and Identity theft, or simply monetize information. To obtain this data, they use malicious programs, phishing techniques, as well as malicious web sites, and exploit the vulnerabilities of hard disks and programs of health organizations.

 

Moreover, impaired data involve risks that go beyond financial fraud: they pose a real threat to the safety of the patient. Who are you dealing with? Is this the right medicine and the right dose? Who owns this MRI that I am reading? Is this patient on a diabetic diet? Is the data sharing of this patient secure? Who has access to this data, who can copy them on an external storage device, take them home on his laptop? Is the person I prescribe this prescription really the one she claims to be? Is this person truly a qualified physician or has he / she stolen the identifiers of another?

 

In this environment, protecting the authenticity of data, transactions, access and presence on all systems (and the devices connected to them) isn’t an easy task. As these threats continue to evolve, Healthcare organizations must take an equally agile approach to cybersecurity. A solution based on access to the latest information on threats and available in the Cloud can help them keep abreast of developments in cybercrime techniques. Automatic learning combined with optimal human expertise can certainly help healthcare organizations to anticipate, prevent, detect and respond quickly and appropriately to threats.

 

Piracy, Malicious Attacks and Phishing attacks

 

Criminal attacks are the main cause of data piracy in the health sector and account for 50% of cases. In the course of 2016, a significant number of unwanted e-mails with attachments and malicious links were recorded. Spam and phishing are particularly noteworthy because they are one of the most common and simple ways cybercriminals use to launch attacks and access systems, steal information, or run ransomwares.

 

Healthcare organizations must protect sensitive patient data and business applications from the threats they face. It is preferable for healthcare organizations to adopt an agile approach to cybersecurity that allows them to use the most up-to-date information on threats rather than relying on the widely used traditional techniques for which cybercriminals have developed solutions.

#CyberCrime: Is your #ECommerce Secure enough for Growth?

Advances in technology, logistics, payments, coupled with increasing internet and mobile access have created more than US $1.9 trillion global online shopping arena, where millions of consumers no longer ‘go’ shopping, but literally ‘are’ shopping, at every moment and everywhere via different devices.

The development of each e-commerce business relies heavily on the user experience. But what happens when technologies that aim to optimize this experience can also be the reason of cybercrime?

Ecommerce cyber-crime

More and more economic sectors are transforming by technology and e-commerce. Improved customer experience, simplified supplier relationships, development of digital marketing operations, disruption of sales techniques are the benefits of these new technologies. While vendors have enthusiastically embraced new technologies, they have been less responsive to cybersecurity:

 

  • 55% say they haven’t invested in this area in the last 12 months
  • 69% of European traders say they have been targeted by cyber attacks
  • 53% of all retail fraud, in the UK, occurs online and represent an overall loss amounting to 100£ million

 

When we look at those high level cyber-attacks of companies such as, Target and Home Depot, which have allowed more than 100 million customer records to be hijacked, or we look at #Wannacry worldwide #CyberAttack which infected more than 230000 computer over 150 countries,  it’s very easy to understand why customer’s trust can be affected.

 

  • 19% of consumers say they are willing to stop buying from a cyber-attacked vendor
  • 33% say they would avoid buying from a seller who had been hacked in the last three months for fear of exposing their personal data.

 

Clearly cybercrime does not only affect the perception of clients; E-commerce companies are among the most affected players in recovering from a cyber-attack or an infraction: a study indicates that they need 33 hours to solve problems caused by piracy, 26% reported delays with their customers, and 93% of attacks had affected their ability to function.

 

The same statistics also indicate that cybersecurity is only beneficial to organizations. It’s an element of differentiation, which protects technologies and preserves the continuity of activities. To combat cyber threats, e-traders must be as skilled as cybercriminals. Therefore, #CyberSecurity needs to be integrated at the beginning of any innovation or transformation processes, not added on later. Proper integration into your strategy from the beginning can help you turn your cyber risk into opportunity. Plus, cyber security solutions that can evolve and adapt while leveraging the latest information on threats are essential. However, given the number of channels to be protected, it is important that cybersecurity remains simple, does not create heavy administrative tasks and does not lose sight of the essential: business!

 

Size doesn’t matter!

 

Many small and medium-sized enterprises mistakenly think they are not a target for cybercriminals. The reality is quite different: not only they do have attractive data for criminals, but they are also known for the weakness of their security solutions, making them easy prey:

 

  • 43% of cyber-attacks target small businesses
  • 60% of small businesses go bankrupt within six months of a cyber attack
  • 48% of security violations are due to malicious actions

 

Online commerce is based entirely on customer’s trust. Customers want a more personalized service and a reward for their loyalty. Relationships with suppliers are built on trust and data sharing protection. With loyalty programs merchants of all sizes collect, share and store large amounts of sensitive information such as payment information, supplier contact information and pricing data. This information is stored and shared through devices connected to a network and technologies such as the Internet, mail servers, tablets and smartphones. Associated with the details of a payment card, it is the type of information that strongly attracts cybercriminals:

 

  • Names, addresses, birthdates, phone numbers, e-mail addresses, identifiers, and product preferences gathered within loyalty programs provide valuable data for phishing and identity theft.
  • Billing and pricing information, as well as vendor payment information, may be stolen or exploited for phishing attacks.
  • Connection information about vendors and other third parties can be a very interesting “backdoor” for cybercriminals seeking to attack companies that work with yours.

 

To obtain this data, cybercriminals use malicious programs, phishing techniques, malicious websites and vulnerabilities in the most common programs. For cybercriminals seeking to steal money as quickly as possible, ransomware and DDoS attacks exploit the value your company places on data and operations by keeping them hostage and offline till you pay the ransom fee. In this environment, protecting the availability of systems has never been so difficult.

 

True Cyber Security for E-Commercials

 

It is illusory to think that we can prevent all cyber-attacks. In an environment where it is impossible to block everything, the way traders react to attacks is extremely important. E-retailers must ensure that phishing attacks, malicious programs, threats to mobile devices and cyber threats they face won’t impact their customers and the availability of their e-commerce site.

 

In situations where internal access to third-party websites, unauthorized devices and USB or none-secure devices, traders can adopt a proactive multi-layer approach to cybersecurity. Such positioning allows to overcome the risk of data loss, fraud and downtime that could compromise sales, customer confidence and reputation.

 

Cyber Security solutions for Business must be able to protects users from known, unknown, or advanced threats via multilevel technologies designed to block threats, regardless of the means used. Malware detection, cloud-based threat intelligence must be enforced by next-generation technologies such as artificial intelligence and machine learning algorithms.

Chatbots – Trends and Opportunities in E-Commerce

Evolutions of #Ecommerce is nothing without #Chatbots, #ArtificialIntelligence and #MachineLearning. These notions represent the new technologies trends that increase the competitiveness of an e-commerce. By 2016, 9 out of 10 customers globally were using messaging to interact with companies. To remain competitive, e-commerce must adapt to the rapid evolution of digital technologies and the behavior of Internet users.

 

Chatbot and ecommerce

Statistics shows that average time saving per chatbot inquiry when compared with traditional call centers is 4+ minutes in chatbots for the banking & healthcare sectors. By 2022 $8 billion in cost savings is expected. Therefore, application leaders need to include bots in their mobile app strategies to get ahead of this trend.

 

The phenomenon of Chatbots should transform the relationship between companies and their customers and evolve it towards a personalized one-to-one relationship. Indeed, Chatbots technology comes at a time when with the rise of messaging apps, the way many of us use social media to share and interact is fundamentally changing. According to Business Insider report, 80% of businesses want chatbots by 2020.

 

Fact: statistics shows the number of global messaging apps users in the first Q1 of 2017 is increased of 17% compared to Q4 of 2016. Messenger, WhatsApp and WeChat are leading with 1.2 Billion monthly active users fallowing by Viber which has 889 million monthly active users. On next spot, we have Skype with 260 million users. Click here to know more stats.

 

The evolution of e-commerce applications (on-line ordering, on-demand service) is based mainly on the responsiveness and dynamism of Chatbots that adapt to the user-friendly environment. The integration of Chatbots to mobile applications will bring more user-friendliness and ergonomics. The companies will be able to respond to the user’s needs directly via the conversation without having them to change the application. According to Gartner chatbots will power 85% of all customer service interactions by the year 2020.

 

The Chatbots are positioning more and more in the lives of individuals. For e-commerce companies, chat bot presents these advantages:

  • Enhance the user experience: Virtual assistants are committed to improve the user experience on smartphones by providing them with practical information and by offering them the possibility to interact with their apps.
  • Set up a new chat channel: chatbots, mostly on messaging platforms, allows customers to place orders and follow them via a conversational interface.
  • Inform and facilitate access to information: The most intuitive feature is to use Chatbots as an enhanced search engine by helping the user to search and access the right information.
  • Guide: Chatbots accompany customers in their product choices by giving them personalized advice and responding to their questions.
  • Sell differently: Chatbots are able to search, plan, reserve and place orders from a single conversation.
  • Assisting and retaining Chatbots by using messaging platforms as an additional channel for customer relations, is an effective tool for keeping customers loyal to their orders.

 

Chatbots, a phenomenon to follow closely

Chatbot services have enormous potential. But, as with any new technology, companies need to carefully consider what implementation challenges might come across. For example, they must not forget that with the use of Chatbots, they won’t have entire control over their client’s experience, so developing great services will be hard. As the number of chatbots is set to explode, how do they plan to ensure their stands out? What makes their service essential compared with their competitors?

There is also the challenge of to the point communication with a client. Customers will quickly turn away from chatbots that can’t comprehend straightforward questions. So companies must think how quickly can you shift customers to a human interaction?

As with all customer-facing technologies, privacy and security are critical. Security issues should be considered strictly while integrating a chatbot strategy. Customers won’t use services they don’t trust with their data.

 

While AI is gaining momentum and investment, chatbots are getting better with natural language and learning. This increasing facility has enabled better customer experiences, cost efficiencies and potential revenue increases within the e-commerce sphere. Chatbots are therefore a phenomenon to continue to follow closely. And Organizations wanting to deploy messenger chatbots, marketers and chatbot developers should consider compatibility, the consumers’ lifestyle and shopping preferences, for a successful implementation. Similarly, the consumers’ privacy concerns and resistance to intrusive mobile advertisement are important topics to be considered.

Everything You Should Know About #Chatbots

Innovation is everyone’s business … The growth of any organization is based on the innovations that they are able to bring to the industry. For now Bot’s revolution is on the march: Gartner predicts that by 2019, ¼ of households in developed countries will use a bot as a privileged interface for access to services at home (personal service, Food delivery …).

Everyone talks about chatbots … but what is a bot? Before explaining a bot, let’s begin by emphasizing the difference between bots and Artificial Intelligence which are two separate subjects. If they work well together, they are nevertheless two distinct things.

 

A bot is a program that automatically interacts with a user: the coffee machine is one, for example. When a button is pressed, it produces coffee mechanically. During a conversation, chat, messaging, in a community, anywhere … you can have bots that respond to a human in the place of a human. This concept that generates all the current buzz is now an essential force of the Customer Experience.  A multitude of learning and research technologies have been in existence for decades, enabling the bot to continue to learn and develop through the huge number of databases.

The idea of ​​today is that a bot can be inserted in a conversation in such way that one can no longer distinguish the bot from a human, by responding in the same way, for example, or by allowing the bot find relevant content in the sense that it will have drawn from the user’s sentences.

 

Artificial Intelligence affects everything that comes close to human behavior. Understanding language, being able to formulate sentences, to disseminate meaning and emotions through written and oral language are at the heart of Artificial Intelligence.

It also deals with the recognition of images and their interpretation: knowing how to recognize shapes, colors … In all fields of Artificial Intelligence’s application, the most useful for the bots are those that revolve around the Language: NLP (Natural Language Processing), which allows the bot to understand the user’s language and the NLG (Natural Language Generation), allowing the bot to express itself.

Very important for the bot too, machine learning ensures its learning from a knowledge base, upgraded from various sources, and allows it to optimize itself. In short, Artificial Intelligence is a tool in the service of a bot so that it becomes more and more efficient.

 

The integration of chatbots today is one of the key to the success of the digital client relationship

At present, 55% of Internet users use instant messaging on a daily basis. For the thirties generation, webchat and social media are the first channels of contacts. Within five years, it is expected that up to 80% of our uses will be via conversational services.

Today, among the 5 applications most downloaded 4 are applications of instant messaging … The messaging is thus about to anticipate all the other channels of communication and the Chatbots open immense opportunities to enrich or reinvent the Customer experience: they are the natural extension of virtual assistants. In a context where developments are only accelerating, Chatbots are a new and more modern form of assistance to consumers.

The Virtual Assistant or Dynamic Frequently Asked Questions has appeared many years ago on websites. Some virtual assistants are very popular and part of the natural landscape: before Siri, Cortana and Google Now, there was already Lea at the SNCF, Laura at EDF, Lucie at SFR … and the Chatbot is none other than the deployment of this same assistance on every new platforms in which one should no longer hesitate to invest. Flexibility and experimentation are the only means to stay at the forefront of the digital market and to move ahead in a market that is constantly changing.

chatbot

 

The chatbots: the next step in the evolution of our habits

 

It is necessary to design the bots not as a function in vogue to test but as a next step in the evolution of our habits of research and relationship. To do this, we must first understand our habits in order to develop bots adapted to them.

The robot must above all be relevant by all the high-performing tasks it can perform. Companies must think of the bot always according to the client’s journey: to identify when to involve the bot and to define its objective. The introduction of a bot involves first a study of the client’s problem: an examination of the context and the typology of the contact. Then, there are several essential steps when designing the bot itself: studying the point of contact, identifying what is inducing flux and analyzing the origin of the audience, and then working on the “design” of the bot. The development of bots opens up real opportunities to better serve the customer.

Conducted tests showed that 80% of users accepted a first level of automated responses. What matters is that the relay is established “without friction”. The bot simplifies the first level of contact for the agent by precisely qualifying and routing the request. The agent who will follow the conversation will be able to devote his expertise and his time to deal with more complex situations, to trigger specialized interfaces that will enrich the client’s journey, and to live a relationship around interest or passion client. Thanks to Artificial Intelligence and bots, which will be able to group the clients into thematic clusters, the agent will be able to offer advice tailored to several people at the same time, optimizing his time while organizing communities of customers. Our navigation habits and our uses are continually evolving. The bot and the messaging create a considerable added value in the quality of our future conversations .