Machine Learning: Guardian of Cloud Data Protection

Data is knowledge and knowledge is power. In the progression of digitization, the amount of data that companies process daily is growing progressively. This is also reflected in the increased use of cloud applications in recent years.

 

Corporate data is accessible around the clock, enabling efficient workflows and, at least at first glance, less administrative operating cost for the IT department. However, for organizations, this outcome is only brought into perspective when they consider cloud usage for the security or their data. The associated risks and new threats require advanced and secured technologies to ensure the protection of corporate data.

 

Malware Threat – Target to Cloud Data 

 

As the currency of the digital age, the growing amount of data in the cloud has long since become a remarkably attractive target for hackers. A frequently used attack vector is currently the introduction of malware into cloud applications via social engineering, for example through spear phishing attacks. Securing data in cloud applications is still largely left to users. While some public cloud providers provide few basic protections to detect threats in the cloud. However, as the results of a recent Bitglass experiment have shown, their effectiveness is limited: as part of their current security study – tracking cloud infection- the Bitglass Threat Research team tested integrated malware protection of the popular enterprise cloud such as Google Drive and Microsoft Office 365 cloud applications. In collaboration with Cylance, it used a previously unknown form of ransomware called Shurl0ckr, a variant of Goijdue malware. ShurL0ckr is ransomware-as-a-service, meaning the hacker generates a ransomware payload and distributes it via phishing or drive-by-download to encrypt files on disk in a background process until a Bitcoin ransom is paid. Although the malware protection of Google and Microsoft already knew the related Gojdue ransomware, both applications did not recognize Shurl0ckr as malware. In the case of an unknown threat, the protective mechanism has failed.

SaaS apps contained malware

Many anti-malware mechanisms are still reactive and detect malware based on file properties stored in a database. The whole thing has to be something like a puzzle game: the malware protection checks whether the new malware fits into an existing puzzle game. In the present case it was like a puzzle piece where an edge or corner was slightly changed. Since it did not fully fit the existing “malware template”, it was considered safe, although it would have met the majority of the necessary properties. In the long run, if organizations won’t consider a security approach for this progressive professionalization of cybercriminals they risk having ever more sophisticated attacks.

 

Agile protection of cloud data with machine learning

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Many roads lead to the cloud – and there are many ways to inject and distribute malware. The multiplicity of users and accessibility, as well as increasingly sophisticated security threats, require a dynamic security approach that can make a far-reaching risk assessment and automatically apply appropriate policies. Machine Learning is currently the most effective approach to effectively protecting enterprise data on and off the cloud.

 

Machine learning algorithms are already being used in speech recognition software or in ERP systems for managing data. This technology is now also finding its way into cloud security solutions, such as Cloud Access Security Broker. Instead of risk assessing traditional signature-based solutions built solely on specific data profiles, machine learning uses in-depth property and behavior analysis and makes a decision that automatically applies the implemented policies. If a file is considered a likely threat, it can be blocked if users attempt to upload it to the cloud or download it to a device. In this way, Machine Learning provides a holistic approach to enterprise data across all enterprise cloud applications and provides advanced threat control capabilities.

 

For example, if a user downloads a malware-infected file from a Web site, saves the file to the cloud and creates a potential corporate vulnerability, it will be automatically detected and marked. Machine learning solutions continuously monitor all files and applications in the cloud. They automatically check every upload and download of files for malware. Once the malware risk has been reported through machine learning protection and eliminated by the security team, the solution automatically grants users full write access. In this way, the solution provides security, but at the same time ensures a high degree of user-friendliness, since no interruption of the work processes is required.

 

Data-driven cloud guard

 

For cloud applications, machine learning algorithms are ideal, since large amounts of data are the most important prerequisite for their reliability. Most algorithms do not operate data-efficiently if only a small amount of data is available, they lack the necessary experience, in a specific case to make the right decision and to apply the appropriate directive. People only need to look at an object once – for example, a laptop – in order to be able to recognize it as such in the future in a modified form. Machines, on the other hand, require a wealth of experience, that is, dealing with many laptops in order to reliably identify. For example, machine learning solutions that receive less data are not as “intelligent” as solutions that handle a high volume of data from different environments. The more files that are analyzed and the more malware detected, the better the accuracy.

 

Thus, the use of machine learning marks the logical response to the growing amount of data and the changing security situation through cloud usage. Likewise, the automation of security mechanisms is the next step in the digitization process.

 

While malware is not a new threat, many companies fail to defend against its modern forms; relying solely upon endpoint or native cloud security is no longer adequate. Organizations must now adopt cloud solutions that defend against known and unknown malware as they are uploaded to applications, downloaded to devices, and resting in the cloud.

Most Common Hacking Techniques Used by Cyber Criminals

In 2017, the world went head over heels: several cyberattacks caused billions of dollars worth of damage. Global market leaders and global logistics giants first became aware of security vulnerabilities in their systems and the vulnerability of their Operational Technology (OT). NotPetya and Petya, WannaCry and the Industry malware have shown that no industry is immune to serious attacks.
Fixing known IT vulnerabilities should be a standard practice in business – but often it is not. The processes between IT security and IT operations do not always work smoothly. If and when patching, no one is subjected to control. And then it happens: Malware spreads in minutes across the world, business processes come to a standstill and companies are overnight in the focus of international coverage. It “burns” from now on equal to an unknown extent.

 

Cybercrime is becoming an increasingly profitable business through automated and low-budget tools used by hackers. For example, a research conducted by IBM shows that global cost of data breach only in 2017 was $.141 million.The success of companies, in nowadays digital competitive era, depends on smoothly functioning IT systems. But new methods of attack require flexible, reliable protection measures. What precautions the seven most common attack techniques fend off, shows this article.

 

 

Widespread networking and digitization enable malicious attacks in a new dimension by exposing applications, business data, operational infrastructures, and the reputation of even well-known global companies. Hence, some IT security officers and board members had to take their hat off because of serious incidents. The cybercrime challenge is often intensified by reduced IT budgets and resources. Many organizations are no longer equal to today’s onslaught of cyber-attacks.

 

Recent attacks

 

Although cloud-based applications offer many business benefits, they also create a wealth of complex challenges and new risks. Hackers feel at ease in this fast-paced, ever-evolving environment. Often, they fool the attack on a specific target – and strike in a completely different place. To do this, they use seven techniques to cause maximum disruption and maximize their profit. These are malicious bots, web fraud, phishing, malware, DDoS, credential stuffing and ransomware.

 

  • A malicious bot is a malware designed to steal information or infect a host which is often used well before the actual attack. It helps to later distribute the malicious code or is part of an exploit kit. According to Verizon’s latest Data Breach Investigations Report, botnet attacks were used in 77% of web application security breaches. Click here to read 5 top botnets attacks of 2017.

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  • Web-based attacks are those that make use of web-enabled systems and services such as browsers and their extensions, websites including CMS and the IT-components of web services and web applications. In this type of fraud, hackers often resort to man-in-the-browser injection and distribute a trickbot via phishing, drive-by-download or SMB ports. Then a Java script is inserted into the e-commerce or banking pages in the user’s browser. This way, attackers gain credentials and can rob bank accounts.

 

 

  • Phishing email messages, websites, and phone calls are designed to steal money. Cybercriminals can do this by installingmalicious software on your computer or stealing personal information off of your computer or trick their victims into clicking on a link that infects their system with malware. Alternatively, the link points to a fake website that steals personal information. Last year the total share of spam, only in mail traffic, was 56.63%.

 

 

  • In Credential stuffing type of hacking, hackers secure user credentials by breaching a system, and then attempts to use those credentials with other systems by using automated tools. Users who use same passwords for different accounts and use multiple times are likely to have their credentials stolen.

 

 

  • DDoS attacks range from a reckless prank to targeted actions for protest or revenge, to theft or blackmail. Ransomware is also a major problem here, encrypting the victim’s data and demanding ransom for decryption. Attackers often use easy-to-access DDoS tools that interfere with service availability and enterprise performance. There are currently four major attack types: TCP Connection Attacks, Volumetric Attacks, Fragmentation Attacks, Application Attacks. The most dangerous DDoS techniques combine volumetric attacks with targeted, application-specific attacks.

 

 

Possible Countermeasures

 

To guard against these attack techniques, security experts recommend a robust Web Application Firewall (WAF) as a safeguard against cyber-attacks. A modern WAF allows the victim an offensive counter-stroke with sophisticated bot detection and prevention. This is crucial because most attacks are started by automated programs. A WAF assists the security team in identifying login attempts that are not made through a browser. It analyzes the behavior and takes into account factors such as the location of the IP address, the time of day and the number of connection attempts per second.

WEB APPLICATION FIREWALL

With the right WAF solution, your organization gains a multilayer defense that uses both direct and indirect methods for preventing and mitigating bot damage:

  • Direct: The direct method works by actually detecting and responding to bad bots using threat intelligence and bot classic cation for newly discovered bots.
  • Indirect: Indirect protection mitigates or thwarts the actions of bots (e.g. account takeovers), without having to actually detect the bot itself. A combination of both delivers comprehensive protection of your enterprise’s critical web assets.

 

Also important: The data in the browser and in the mobile application must be encrypted throughout. Then the information remains protected during both use and transmission, and each interception attempt yields unreadable data. As an added security measure, encryption of the form parameters on the client side can be enforced. Automated tools for credential stuffing then have difficulty completing the login page correctly. When the bots provide unencrypted credentials, a system alert is triggered informing the security team that a credential stuffing attack is taking place.

In addition, companies should define policies that allow users to change their passwords on a regular basis and report potential incidents and attacks to the IT department. This is true even on suspicion that you have just clicked on a malware link or received a phishing email.

 

Conclusion

In the race between companies and cybercriminals, a fast and reliable detection of threats is crucial. Greater transparency, context knowledge and control are therefore essential for the protection of infrastructures, applications and sensitive data. Companies need to adapt their strategy to protect applications with modern security tools and focus their resources on warding off attacks by malicious hackers. Only then will your business run smoothly, quickly and safely.

Cyber ​​Security Predictions- What to Expect in 2018

It is well known that the fourth industrial revolution opens up a multitude of new business opportunities. In parallel, the danger for cyber-attacks is also increasing. It is important that companies prepare for it.

Not only should they think about security solutions directly when planning IT technology, but they should also develop a keen awareness of the corporate culture for security – which requires significant investment. According to estimates by Gartner, security spending for 2018 will continue to rise sharply globally, reaching $ 93 billion. For the coming year, this means that Cyber Security will capture some of the key trends.

 

IT security experts are still in demand

 

As technology evolves, security expertise needs to adapt to changing needs. The challenge is to train cybersecurity specialists to acquire and develop the skills they need as quickly as possible. According to the Cyber Security Ventures Report, it is predicted that there will be around 3.5 billion unfilled cybersecurity jobs by 2021. The responsibility lies in the hands of governments, universities, schools, and companies to meet this need.

 

Protection and resilience

 

In this day and age, it is difficult to completely avoid security gaps. Therefore, you shouldn’t just ignore them, but make appropriate arrangements. As a result of this development, the resilience of the IT infrastructure will become more of a focus, and not just prevention alone. For companies, it is important to talk openly about their own weak points, to raise awareness and to show responsibility. Funds currently used to prevent cyber-attacks may need to be redistributed to detect security threats in time and to remain operational in the event of an attack.

 

Next-generation security solutions are driven by digital ecosystems

 

In IOT hype era, the protection of customer data becomes more and more important. Vulnerabilities exposing sensitive data can have serious consequences as companies will be held accountable for personal data in the future. This ownership is a major challenge for companies, and the responsibility to ensure a degree of security for their users lays on technology manufacturers. As the need for cybersecurity solutions and regulations grows, companies need to develop appropriate strategies to minimize any risk. These strategies should not only meet today’s expectations but also incorporate new business models promoted by new technologies.

 

Cyber-attacks increasingly sophisticated

 

Of the e-mails received, around 70% are spam and the majority of them contain phishing messages. Other known threats include rogue Trojan horses, malware or distributed denial-of-service (DDoS) attacks. Over the past few months, they have led to massive data loss and continued to make company or customer data vulnerable to cybercriminals. With 93% of the attackers, the money is in the center. Hackers try to gain the highest possible profit through simple tricks and are often successful in smaller companies with inadequate security solutions.

 

New technologies: a blessing and a curse at the same time

 

Innovative technologies enable cybercriminals to use sophisticated methods for their attacks. But these innovations can also help build and reinforce defense and protection against hackers. A major threat, for example, comes from artificial intelligence (AI) applications. However, AI can also be used to detect potential risks faster. How important AI is for IT security is an outlook on the global market for artificial intelligence solutions: according to a recent study, it will grow to $ 18.2 billion by 2023. Likewise, the Internet of Things, with an estimated circulation of 22.5 billion networked items, is both a driver of innovation and a door opener for increased threat potential, according to a Business Insider platform report. On the one hand, security becomes a challenge, but on the other hand, the data generated by Internet-enabled devices can help detect breaches early.

 

The focus is on vertical industries

 

While cyber attacks affect all sectors of the economy, there are still some key sectors that are likely to be particularly vulnerable to cyber attacks:

 

  • The Financial Sector, BFSI: (Banking, Financial Services and Insurance): The BFSI sector is under increasing pressure. This is due to competitors with digital assistances and the constant pressure to modernize their existing systems. The value of customer data is increasing as customers demand more comfortable and personalized service. Nevertheless, trust remains crucial. According to a recent study, about 50% of customers in the UK would change banks as a result of a cyber-attack, while 47% would completely lose confidence. Large-scale cyber-attacks have already left a large number of banks victims of a hacker attack. This shows that the sector has to adapt to these risks. So, it’s important that banks invest more in security solutions to ensure 24/7 protection.

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  • Healthcare: More and more patient is having digitized medical records. In addition, artificial intelligence and web-enabled devices will increase the speed of diagnosis and improve patient care. However, the integration of personal data and Internet-enabled devices also involves risks. Earlier this year, Experian predicted that the healthcare sector would be the most affected market by cyber-attacks, as some examples have already shown. This means that the health sector should similarly invest in risk analysis as the banking sector. In addition, the implementation of industry-wide standards is needed.

 

  • Retail: In the retail market, customized shopping experiences are becoming increasingly important, so data analysis tools help retailers implement them. However, there is also a great responsibility to protect this data, which can include more than just shopping habits and login data, but also account details and addresses. Thanks to Internet technologies, augmented reality and face recognition, the shopping experience is becoming increasingly networked, but here, too, stronger networking also entails a greater risk of data loss. Therefore, the creation of a resilient strategy approach is also crucial for the retail sector.

 

  • Telecommunications: Telecommunications companies as Internet service providers are among the industries that are at increased risk for cyber-security. They should include security measures in network infrastructure, software, applications and endpoints to minimize the risk of customer vulnerabilities and data loss. Nowadays, consumers are increasingly wondering who they entrust their data to. For service providers, this is a good opportunity to provide additional security services. In addition, a collaboration between competitors may increase cyberattack resilience.

 

What does this mean for the year 2018?

 

Overall, it can be seen that companies in all industries, as well as individuals, need to improve their cybersecurity awareness, identify the risks, and take appropriate countermeasures. Key competitive advantages are companies investing in security solutions. At the same time, cyber-security must also become an issue for state governments and at the international level where laws and regulations must be adapted accordingly. In addition, governments must invest in training and education or disclosure of cyber-threat threats.

Major challenges that hold back the Digital Transformation

digital transformation

The digital transformation is progressing incessantly – and that’s a good thing. Because IDC predicts that by 2019, all digitally transformed companies will achieve at least 45% of their revenue with business models such as “Future of Commerce”. At the same time, digitization is posing a major challenge for many companies.

 

At the same time, the IT department is experiencing the greatest change: It has long stopped to be just a supplier of technical solutions (hardware and software), but a comprehensive service provider, which struggles on the one hand for the running of IT systems and applications and, on the other hand, as a full-range supplier IT-based business processes. This means that the demands on IT departments continue to rise. But what are the aspects that make it so difficult for companies? Here below are listed four main challenges that IT has to overcome in the development of digitization:

 

    1. Massive Blockage

Already, IT departments are under enormous pressure: There is much more work for them than a team can do. In a recent study involving 3,200 IT professionals, 62% of IT managers say that they are facing a major backlog of mobile applications. In some cases, there are ten or more apps waiting to be developed.

 

    1. Old-school Systems

Rigid, out-of-date enterprise software not only consuming a lot of resources in companies, but companies also invest 70 to 80% of their IT budget for the maintenance and further development of rigid back-office systems. In addition, these systems are difficult to integrate or adapt when it comes to supporting new digital initiatives. Slow development methods in combination with legacy systems have aggravated the problem.

 

    1. Scarce Resources

To successfully implement digital initiatives, companies need specific technical skills. Many companies do not have them. Therefore, they invest a great deal of time and effort in training or in recruiting the employees with the required skills. Or they try to fill in gaps by outsourcing individual projects. In addition, there are the high costs for a developer – about 140 euros per hour. Accordingly, the ability for companies to fill these gaps is very costly, time-consuming – or at worst both.

 

    1. Uncertainty

For many companies, digital transformation (if it’s truly transformative) is so challenging because it requires real innovation and a different way of thinking. Processes, business models, service offerings – all these aspects have to be completely rethought by companies. And the acceptance by customers or partners is not yet foreseeable. In other words, this condition is miles away from the security of cumulative and linear business improvement. To face such uncertainty is problematic for many businesses. Businesses need to be prepared for new methods throughout the development lifecycle. Risk avoidance and business case prioritization are out; Approaches like “Design Thinking”, “Lean Startup” and “Test and Learn” are in.

 

Further information:

 

How can companies effectively address these four challenges in order to successfully advance the digital transformation in their organization? The answer to this question is provided by various experts in the international webinar series “Leading Digital Transformation”. The speakers of the different webinars are among these:

 

  • Jason Bloomberg, President of Intellyx and Forbes employee
  • Brian Roche, Vice President of Products at Cognizant Digital Business
  • Rick Virmani, Systems Manager, City of Las Vegas, Nevada
  • Mike Hughes, Director of Product Marketing at OutSystems

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The webinar series starts on April 16th.

 

If you are interested in following these webinars, click here and register for free of charge. You’ll also find a number of informative e-books on digital transformation.

Human Machine Partnership – Is 2018 the year of #MachineLearning?

Human Machine Partnerships2018 is all about the further rapprochement of man and machine. Dell Technologies predicts the key IT trends for 2018. Driven by technologies such as Artificial Intelligence, Virtual and Augmented Reality and the Internet of Things, the deepening of cooperation between man and machine will drive positively the digitization of companies. The following trends will and are shaping 2018:

 

Companies let AI to do data-driven thinking

 

In the next few years, companies will increasingly use the opportunity to let artificial intelligence (AI) think for themselves. In the AI systems, they set the parameters for classifying desired business outcomes, define the rules for their business activities, and set the framework for what constitutes an appropriate reward for their actions. Once these sets of rules are in place, the AI systems powered by data can show new business opportunities in near real time.

 

The “IQ” of objects is increasing exorbitantly

 

Computing and networking items over the Internet of Things are becoming increasingly cost effective. The embedding of intelligence into objects will therefore make gigantic progress in 2018. Networked device data, combined with the high levels of computing power and artificial intelligence, will enable organizations to orchestrate physical and human resources automatically. Employees are becoming “conductors” of their digital environments and smart objects act as their extension.

 

IQ of Things

 

AR headsets ultimate comeback in 2018

 

Its economic benefits have already been proven by augmented reality (AR). Many teams of designers, engineers or architects are already using AR headsets. Whether to visualize new buildings, to coordinate their activities on the basis of a uniform view of their developments or to instruct new employees “on the job” even if the responsible instructor cannot be physically present at the moment. In the future, AR will be the standard way to maximize employee efficiency and leverage the “swarm intelligence” of the workforce.

 

AR headsets

 

Strong bond of customer relationship

 

Next year, companies will be able to better understand their customers through predictive analytics, machine learning (ML), and artificial intelligence (AI) and use these technologies to improve their customer first strategies. Customer service will perfectly maintain the connection between man and machine. It will not be first-generation chatbots and pre-made messages that address customer concerns in the service, but teams of people and intelligent virtual agents.

 

Deeper Relationship with Customers

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The “Bias Check” will be the new spell checker

 

Over the next decade, technologies such as AI and Virtual Reality (VR) will enable those responsible to evaluate information without prejudgment and make decisions in an entirely balanced way. In the short term, AI will be used in application and promotion procedures to bring out conscious or unconscious prejudices. VR is increasingly being used as an interviewing tool to cover the identity of applicants with the help of avatars. “Bias checks” – “prejudice checks” – could become the standard procedure in decision-making processes in the future, just as spell-checking is today when it comes to writing texts.

 

Bias check

 

The mega-cloud is coming up

In 2018, an overwhelming majority of companies will adopt a multi-cloud approach and combine the different cloud models. To overcome the associated cloud silos, the next step will be the mega-cloud. It will interweave the different public and private clouds of companies in such a way that they behave as a single holistic system. With the help of AI and ML, this IT environment will be fully automated and consistently evaluated.

 

mega-cloud

 

IT security is becoming more important than ever

 

In today’s increasingly connected world, IT security companies need more than ever to rely on third parties. They are no longer individual instances, but parts of a bigger whole. Even the smallest errors in any of the connected subsystems can potentiate to fatal failures in the entire ecosystem. In particular, for multinational corporations, it’s a must in 2018 to prioritize the implementation of security technologies. This development is further fueled by new regulations, such as the GDPR regulation of the EU.

 

 

E-sports gaming industry ready for mainstream

 

Not least driven by virtual reality, the phenomenon of e-sports for companies in the media and entertainment industry 2018 finally become a fixture. Millions of other players and viewers are jumping on the bandwagon and making continuity e-sports mainstream for 2018. This phenomenon is representative of a bigger trend: even original physical activities such as sports are digitized. In the future, every business will be a technological business, and people’s free time will be shaped by networked experiences.

 

“People have been living and working with machines for centuries,” says Dinko Eror, Senior Vice President and Managing Director, Dell EMC Germany. “In 2018, however, this relationship is reaching a whole new level: man and machine will be more intertwined than ever, and that will change everything – from the way we do business to the design of leisure and entertainment.”

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